IRIS CF advises Touch TVCC, Touch Incentive Marketing and Jibe Commerce on sale to Mentha Capital

Touch TVCC, Touch Incentive Marketing en Jibe Commerce merge as loyalty- en incentive specialist Touch Netwerk en attracked Mentha Capital as a partner to accelerate growth. IRIS CF has advised sellers in this transaction.

Touch TVCC & Touch Incentive Marketing and Jibe Commerce

Touch TVCC focuses on promotions and customer and employee satisfaction programs while Touch Incentive is a specialist in loyalty marketing. The two companies previously belonged to the same group but often worked separately from each other. Jibe Commerce develops specific software to manage these programs. Mentha’s investment and active participation will align the activities of the three companies. This combination enables the newly created Touch Network to become a major partner for both existing and new clients, including the larger supermarkets, department stores, gas stations, amusement parks, car brands and energy suppliers.

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Mentha Capital

Mentha Capital is an independent private equity firm active in the lower end of the mid-market in the Netherlands and Flanders. We invest in established, mid-sized and profitable companies with clear opportunities for growth along multiple avenues, such as organic growth, expansion in new markets or a buy-and-build approach. 

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